Marketing Manager
Hibiscus Moon

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Headquarters: USA

Are you an experienced B2C marketer who loves to come up with creative strategies to grow online channels? 
Do you want to join a team of heart centric A-Players who are working on growing a leading online academy within the crystal and healing community? If you are a digital marketing wiz, detail orientated, self-motivated, insanely efficient, and are ready to roll up your sleeves to get the job done, this may be the best day of your life.
Hibiscus Moon is looking for an experienced and strategic part-time Remote Marketing Manager to lead our marketing team and initiatives. The perfect candidate will have experience managing automated email marketing systems and social media channels.  
We are looking for a results-driven marketer to create and implement a strategic marketing and communications plan that will grow brand awareness, program purchases, and student enrollment. The Marketing Manager will be responsible for leading all facets of marketing, with a focus on website, social media, and email strategy and execution. The Marketing Manager will establish new best practices across all channels through rigorous testing. The Marketing Manager will be responsible for growing Hibiscus Moon’s footprint across all online channels both actively engaging the existing community and managing the brand’s voice and reputation. The Marketing Manager will direct a talented team of designers, content creators, social media moderators, and automated email marketing specialists as they develop programs and promotional content, including program descriptions, advertisements, emails, blog and web content, and other materials, and be responsible for developing the company’s overall marketing strategy.
The Marketing Manager will work cross-functionally with Student Success and the Director of Operations to ensure clear and ongoing communication for all marketing activities. Responsibilities include analyzing and reporting on KPIs, leading the effort to drive brand awareness, customer demand and brand performance, and setting marketing planning and content calendars, managing timelines, and ensuring timely completion of all deliverables. The Marketing Manager will engage students through the conception and implementation of marketing campaigns and promotions, providing creative direction and ensuring alignment with our brand guidelines, audience, and opportunities. The Marketing Manager will utilize category and consumer insights to identify growth opportunities to drive new program development. 
Hibiscus Moon is on a mission to instill confidence in the crystal community by teaching the science behind how and why crystals work. We have students in 47 countries with over 1970 graduates from our online academy. With a robust curriculum and programs that dive deep into the science behind the healing powers of crystals, we support and engage with our large community across various market channels, continually growing to provide an inclusive, fun, and knowledgeable platform. 
What You’ll Be Doing:

Who You’ll Be Working With:

What We Expect From You:

We’d Love You To Apply If You Are/Have:
This position has high expectations. But if you’re the person we're looking for, you’re the type who gets motivated by high expectations.
The Details:
Application deadline: March 16, 2020

This is an independent contractor role but with the view to create a long-term working relationship (based on performance & fit) and interest in having the potential to increase hours as business needs grow.
You’ll need to be regularly available across 4-5 days a week with a total of 15 hours per week and the flexibility to work additional hours during peak times of the year. Actual working hours are flexible and you can set your own schedule (so long as you deliver on your commitments).
We are aiming for a start date as soon as possible.
Why Work With Us?
Ready To Apply?
Please email your resume along with a video or cover letter to (video preferred). Please include your hourly rate and the specific subject line code. Please note: we will not be reviewing/considering incomplete applications or applications that are submitted in any other form than via this direct email. Be sure to tell us why you would be a great fit for this specific position and answer the following questions:

  1. What experience do you have in working with automated email marketing systems? Have you worked with Active Campaign? 

  2. What is your one superpower when it comes to managing people or teams?

  3. Explain a marketing plan you developed and executed that crossed digital marketing channels and what the results were.

Due to the high volume of applications, we will not be able to respond individually to all applicants – only to those who are short-listed. We appreciate your interest and look forward to reviewing your application!
Good luck!

To apply:

Posted about 1 year ago