Marketing Automation Strategist

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Headquarters: Chapel Hill, NC

At Newfangled, our Marketing Automation Strategists are vital to the success of our clients’ digital marketing programs. They are the experts who design and manage all outbound marketing strategies for our clients, and train those clients on the marketing technology required to make their digital marketing a success. That technology not only consists of commonly used marketing automation tools like Act-On, Hubspot, and Pardot as well as a suite of Wordpress plugins that foster website lead engagement, but also includes our proprietary reporting tool used to analyze results of digital marketing campaigns and provide prospecting data to our clients in real time. 

This is a client-facing, consultative position. Our Marketing Automation Strategists meet with clients weekly during the implementation phase, and then at least monthly thereafter. The goal of the strategy sessions is to advise the client on all aspects of a successful outbound digital marketing ecosystem, including SEO, email marketing, A/B testing, email list acquisition and segmentation, measurement and reporting, lead scoring, and automated nurture campaigns. 

While we do work with other systems, applicants with prior experience using Wordpress and Act-On Software are strongly preferred.

Our Marketing Automation Strategists also serve as internal experts to the rest of the Newfangled team, assisting team members when marketing technology questions arise. 

Our Marketing Automation Strategists are responsible for… 

You’re probably a fit for this position if you… 

Why you might want to work at Newfangled

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Posted about 3 years ago